Bachelor of Science in Marketing and Brand Management is a four-year degree programme, offering knowledge and skills in marketing operation and brand management, in both physical and digital format. The programme aims at preparing learners for their future careers in the marketing industry with upward developing potential, via 1) preparing learners with business basics such as accounting, economics, language and communication skills, and digital competence; 2) cultivating problem identifying and solving skills in the marketing and brand management settings; 3) developing a sustainable, innovative and strategic way of thinking in the marketing and brand management context. Upon graduation, the learners will be able to operate and manage a brand in a sustainable manner, offer innovative business solutions to clients, and even pursue an entrepreneurial career by developing new brand from scratch where opportunities exist, in tourism destinations. The programme available in both English and Chinese medium, and it adopts a blended learning mode, integrating theoretical learning in classrooms and practical learning in labs and industry operational sites. In addition, marketing projects with real clients are a shining part of the programme. All students are required to complete a six-month internship programme in or outside Macao in their third year of study. Furthermore, final year students are required to complete a thesis or a capstone project.
The programme aims to become a premier choice of higher education in marketing and brand management that develops students into sound professionals with practical, research and analytical skills, as well as socially responsible individuals who are suitable for taking managerial and leadership roles in the industry.
Upon successful completion of the Bachelor in Marketing and Brand Management programme, students will be able to:
IFTM reserves the right to change, adapt, or replace certain courses in the programme depending on resources and industry needs.
Training Facilities - iRetail Lab
At IFTM, we adopt different learning approaches to achieve the intended learning outcomes by incorporating business projects, project presentations and site visits in the course delivery. To know more about our approaches, please refer to the below links: