Goals and objectives

• to build up students' knowledge and experience on placemaking, destination shaping, and attraction theme park management.
• to learn about the latest trends in neuro marketing and directly experience how it works.
• to educate students about the importance and power of brand management.
• to develop students' interpersonal skills and team spirit through international exchange activities.

Medium of instruction

English

Total intake worldwide

30

Who can apply

Participants must be current registered full-time undergraduate students of higher education institutions, regardless of country and region, with a good command of the English language.

Target participant age group

18 - 25 years old

Dress code

• Business-casual attire is required for welcoming dinner and closing ceremony.
• Business attire is recommended for presentations.
• Smart casual wear is good enough for most lectures, visits and excursions.
• Revealing or obscene outfit must be avoided at all times.

Credits

NHTV Breda University of Applied Sciences will award 2 ECTS to each participant upon his/her successful completion of the programme.

Certificate

Participants will be awarded a Certificate of Attendance upon successful completion of the programme.