行業專家與夜間本科課程學生剖析消費者行為特性

IFTM held on 13 January a seminar on consumer behaviour for Year 4 students taking the Hotel Management Evening Bachelor Degree Programme. The guest speakers were Guangdong-Hong Kong-Macao Greater Bay Area Aviation Exchange Association Chairman Dr. Stanley Kan, whose expertise is in commercial aviation, and JA Avenue department store Retail and Operations Manager Ms. Sonia Wong. The seminar was held on the Mong-Há Campus.

IFTM Instructor Mr. Ray Chan Cheuk Wa arranged the seminar to teach students more about the mindset and behaviour of the consumers of various products and services, and the most effective approaches to communicating and interacting with them.

The guest speakers shared with the students some insights they had gained from experience, and discussed the development trends in their respective industries. They encouraged young people to seize the opportunities offered by China, to work hard to equip themselves with relevant skills, and to invest time in planning their careers in advance.

The students asked searching questions, helping create an atmosphere of engagement.

Those attending said they had benefited greatly from the seminar. The students said it had enhanced their understanding of consumer mindset and behaviour, of customer relationship management, and of the fundamentals of the commercial aviation and retailing markets. They said the seminar was a valuable experience, which could benefit the development of their eventual careers. They expressed hope that IFTM will keep offering them similar opportunities.

IFTM is committed to enhancing student competitiveness in a range of fields, and widening the job horizons for its graduates. The Institute meets these commitments by letting its students learn from experience, and by making a point of offering them a variety of ways to acquire knowledge, including regular seminars, to which prominent executives are invited to speak.

畢業袍代表著學生在高等教育學習生涯中其中一個階段的完結。隨著時代進步，學生可選擇修讀文憑、學士學位甚至其後再攻讀碩士學位，故此學生在整個學習生涯中可能不只一次穿上畢業袍。當前，資源緊絀及環境污染問題嚴峻，澳門旅遊學院亦因應社會的發展及變遷，從2020/2021學年起，將畢業袍的設計加入環保概念，只需更換垂布及流蘇，同一件畢業袍亦可持續使用，學院是澳門第一所採用這類型設計的高等院校。此舉意味著社會的可持續發展，具活到老、學到老，持續進修的意思。

湯潔於2019年10月30日當選為澳門旅遊學院校友會新任會長，為期兩年。她表示，該會計劃未來舉辦智慧旅遊研討會，以及推出校友會優惠卡，讓會員可在多家本地商店享受折扣優惠。

線上學習已成為我們生活的一部分，而Screencast-o-matic是一個實用的程式，可記錄我們在電腦桌面的操作過程，配合自拍的影像和聲音旁白，便可製作出高質量的MP4格式的教學短片。這程式特別適合應用軟件教學之用；澳門旅遊學院部分學生亦運用相關程式，親手製作屬於他們的教學短片。

旅遊學院早前在上海軟科教育信息諮詢有限公司公佈的「軟科世界一流學科排名」中，獲評定為旅遊休閒管理領域中的最佳院校之一。旅遊學院在該領域位列澳門第一位、大中華區第三位、亞洲第五位及全球第三十位。

學院20位學生於2018年6月8至14日參加在雲南省昆明市舉行的 “彩雲風情 ― 雲南苗彝風情體驗” 活動。該活動由雲南財經大學主辦，是國家教育部推出的 “港澳與內地高等學校師生交流計劃” (簡稱“萬人計劃”) 的一部分，旨在使港澳師生了解祖國豐富的歷史文化及發展現狀。

學院於5月9 日舉辦了一場公開講座，主題為“粵港澳大灣區發展背景下澳門珠海合作探討”。主講嘉賓保繼剛教授認為，珠海和橫琴的發展補足了澳門土地短缺的問題，珠澳兩地可共同努力，進一步吸引旅客和提升城市地位。保繼剛教授現為中山大學旅遊學院院長和教授，以及擔任聯合國世界旅遊組織旅遊可持續發展管理與監測中心主任。

學院與瑞士洛桑酒店管理於8月合辦「人才管理」高級管理課程，旨在讓業界了解人才管理上的成功因素及障礙。為期兩日的課程吸引了32名來自本地酒店及度假村的專業人士參與。