A group of students is doing role-play, which depicts that the general manager is trying to find out whom should be held accountable for a big drop in new orders for toys. Each of the heads for the four functional areas points his or her finger to the other: Sales & Marketing points to Manufacturing & Production, which then points to Human Resources, which then points to Accounting & Finance, which points back to Sales & Marketing. The actors try to convey to their fellow classmates that fragmented information across a firm makes it difficult for a general manager to see the full picture of the business operations and hence to determine the root cause of a problem. This role-play antecedes the introduction of enterprise resource planning (ERP) in the MIS subject.
By Dr. Simon Lei
INFO212 Management Information Systems