This year, Tourism Retail and Marketing Management students from the Macao Institute for Tourism Studies engaged in a project to aid mbox co. Limited and Robi3 Macau co. Limited who specialise in smart vending machine. The project was to aid the development of their first vending machine that makes and sell egg waffle. This project was initially introduced in the classroom and later completed via virtual methods due to the Covid-19 pandemic.

With the guidance of Dr Fernando Lourenço, students conducted in-depth market analysis and industry analysis to spot business opportunities and to identify a target market segment. Subsequently, business models and related marketing mix were developed to suit each business opportunity proposed by students. The outcomes were innovative and many new perspectives were generated to aid successful exploitation of the egg waffle vending machine. The developers, Lap Chan and Judy Wong, were very impressed with the outcomes and appreciate the help IFTM offers to small business and entrepreneurs.

Student List (in Student ID order): Kristy Wong, Adeline Chen, Tony Lei, Sarah Lam, Jessie U, Marco Chan, Martinho Che, Claire Wang, Cassie Lin, Kiki Leong, Rainbow Luk, Tweety Hung, Key Cheang, Ashley Xie, Ellen Li, Christian Cai.

澳門旅遊學院零售及市場推廣管理學系於今年與兩間專注於研發智能售賣終端的公司,mboxROBI3澳門携手合作,嘗試共同研發出新型的智能雞蛋仔自動售賣機械人。研發項目原定於旅遊學院課堂間進行,但因受新冠肺炎疫情影響,轉而改為網上交流共同開發。

在羅導謙博士的指導下,學生們進行了深度的市場及行業分析,嘗試找出些這些產品及設備的市場定位及價值,最後再構建出相對應的商業模式和營銷組合。學生們無限的創意及新穎的思想為此研發項目帶來了不少改善。兩間公司的主要開發者Lap Chan及Judy Wong均對本次合作研發的結果感到非常滿意,並衷心感謝旅遊學院對中小企業的支持。

mBox及ROBI3是澳門本土自主研發的智能信息技術設備供應公司,專注於實現多元化智慧零售產業。近年與澳門多家知名品牌和中小企合作,互利共贏,推廣移動支付和智慧零售。智慧零售能將銷售滲透到人們日常的碎片化消費場景中,獲得相應消費數據以此精準把握用戶需求