旅遊學院一直致力爲學生提供全方位高質素的學習體驗，近日六位旅遊零售及市場推廣管理夜間學士學位課程二年級學生，製作了有關台灣地區電動機車企業Gogoro Inc的業務發展報告，並在導師的引薦下，與Gogoro代表會晤交流，獲得正面評價及讚賞。
該六位學生分別是鄧基富、吳燮欣、鄧烷婷、蘇俊賢、莊慧瑩及余浩翔，均修讀了“國際商業” 這門學科，在課程期間完成了題為《分析Gogoro 於台灣東部市場的發展》的小組專題研究報告，分析國家及地區在文化間的差異，探討這些差異對企業實現全球化策略及發展的影響。Gogoro來自台灣地區，主要經營智慧電動雙輪車銷售業務，並在台灣各地設有電池交換站(GoStation®)，方便客戶更換電動雙輪車的電池。
在課程導師的引介及推薦下，該六位學生有機會與Gogoro台南及台東分銷商會面，就報告內容進行交流。課程導師表示，該專題報告做到理論與實務並重，學生能從企業角度出發，探討全球化發展，並透過文化分析提出具創意性的方案，獲Gogoro代表給予正面評價，讚賞報告“緊貼市場、具創新性及提供了有效益的建議”，而學生從中亦體會到自身的學習成果能夠應用於實際的商業世界。
製作該報告的小組組長鄧基富表示，經過是次體驗，讓他們更了解目前電動車的發展趨勢及相關的環保議題，並十分高興能夠獲國際性企業的認同，使他們更有動力接受更多的挑戰，促使新構思再次「發芽」，以創出更好的成績。他指出旅遊學院提供各式各樣的課程，讓學生發現及展示自己的天賦，課程更設有不同的小組功課，深化他們的溝通技巧及團體合作精神，令他們未來可在「商」場上更有自信地規劃及發展事業，為社會作出貢獻。
Evening Bachelor Degree students highly praised by electric scooter maker Gogoro
Representatives of Gogoro Inc, a maker of electric scooters from Chinese Taiwan, recently commended the outcomes of a project focusing on the company undertaken by a group of IFT Year 2 Evening Bachelor Degree students. By making use of theoretical concepts and market analysis tools they had learned in the classroom, the students produced a business development report titled “Analysis of Gogoro’s Development in the Eastern Market of Taiwan”.
The students involved – namely Vincent Tang, Karen Ng, Grace Tang, Billy Sou, Stephanie Chong and Arnold Iu – are taking the evening bachelor degree in Tourism Retail and Marketing Management. The project was a group research assignment for the course International Business taught by IFT Instructor Mr. Lucas Lei.
Through an arrangement by Mr. Lei, the students met up with the distributors of Gogoro in the cities of Tainan and Taitung in Chinese Taiwan. The Gogoro representatives commented highly on the report, saying its contents are in line with market trends, propose innovative solutions and offer valuable insights.
Gogoro focuses on the making of electric vehicles and it has a wide network of stations in Chinese Taiwan where dead batteries for these vehicles can be exchanged for charged ones.
Mr. Lei says the report produced by the IFT students contains a balanced combination of theory and practical insights. He says the students showed a strong ability to understand the effect of globalisation on a business, and to suggest novel approaches to exploit globalisation by using cultural trends.
Mr. Lei adds that the meeting with the Gogoro representatives allowed the students to better understand how to apply classroom knowledge to real-world scenarios.
The project leader, Vincent, says that the project enabled the students to learn about trends in the development of electric vehicles and relevant environmental matters. He adds that the group were happy to have their work recognised by an enterprise with an international scope, which was an incentive to keep studying hard.
Vincent says IFT courses often require students to do projects in groups so they can improve their communication skills and teamwork. He adds that such projects help build up student confidence, which is an advantage IFT graduates have when they join the labour market.
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