Idea-cation @ IFTM 2021

Marking the 26th anniversary of IFTM

To catalyse wider technology adoption in the digital economy era, the Idea-cation @ IFTM 2021 is launched to elicit novel technological solutions to address business challenges and opportunities arisen from the “Tourism+” initiative.

Idea-cation @ IFTM aims to seek innovative and viable solutions tailored for our industries (e.g. tourism, hospitality, F&B, MICE, retail). Through our three-day-two-night (3D2N) on-campus event, participants will be meeting new friends, pitching their innovative ideas, and having great fun while gaining new insights from industry/academic experts.
Mentors will be assigned to individual teams for furnishing ideas and boosting teams’ competence level. Guest speakers will also be invited to share their insights on business innovation.


Mode of participation


Where to stay?

IFTM Educational Hotel - Pousada de Mong-Há

Who may participate?

All aged 18 years or above are welcome — university students, alumni, and/or working professionals

Team size

No more than 4 members per team

Working languages

Mandarin, Cantonese, and/or English

Shortlisting for finalists

A maximum of 10 teams

Entry fee (non-refundable)

MOP 680 per person (shared accommodation with breakfast, welcome dinner, seminars and mentorship, site visits, and closing   refreshment included. Single room supplement of MOP 300 per person)

Pitching (Expected Output)

Finalist teams are expected to participate fully in this 3D2N idea-cation to flesh out their initial proposal into a more concrete plan.
Finalist teams will then pitch their ideas on the last day with visuals which can come in a variety of formats.
Judges will evaluate both the pitching performance and the visuals to determine the Champion, 1st Runner-up and 2nd Runner-up.

Evaluation Process

To be evaluated with Lean Business Model canvas (Rubrics)
To be evaluated by judges

Team prizes and awards

Championshipaward, first place, gold, medal, prize, winner icon png

MOP $10,000
IFTM Ideation Lab Pass (12 months)
One night stay at Pousada de Mong-Há in a 2-bedroom suite, including breakfast for 4 pax
IFTM Educational Restaurant coupon, valued MOP 1,000

1strunner-upsilver medal png transparent image

MOP $7,500
IFTM Ideation Lab Pass (6 months)
One night stay at Pousada de Mong-Há in a 1-bedroom suite, including breakfast for 2 pax
IFTM Educational Restaurant coupon, valued MOP 600

2nd runner-upnational bronze medal png transparent

MOP $5,000
IFTM Ideation Lab Pass (3 months)
One night stay at Pousada de Mong-Há in a deluxe room, including breakfast for 2 pax
IFTM Educational Restaurant coupon, valued MOP 300


Distinguished Guest Mentors

Mr. Ike KamThe co-founder of Bay-Area Capital Company Limited
Ms. Judy Wong Research and Development Director of Robi3 Robotics


Faculty Mentors


Dr. Fernando Lourenço Dr. Fernando Lourenço is an eclectic academic with interests in social science, art and design, entrepreneurship, education and sustainability.
Mr. Joe LamMr. Joe Lam is a lecturer in Information Technology at IFTM. He is also an Alibaba Cloud Certified Professional Trainer in Cloud Computing.
Dr. Simon Lei Dr. Simon Lei teaches Information Technology courses at IFTM. He has publications in ICT and smart tourism related areas.
Dr. Soey LeiDr. Soey Lei’s research interests focus on the impact of technology innovations on consumer behaviour. She is currently working on a number of projects related to AI, mobile communication, and smart tourism.

Dr. Sonny SuDr. Sonny Su has more than 10 years of teaching experience in higher education institutions. His main areas of research lie in smart traffic, smart city, systems engineering, digital image processing, and big data processing and applications.
Dr. Vicky ChenDr. Vicky Chen is from cultural heritage related educational and research background. Her research interests include cultural tourism, smart tourism and smart city development.
Prof. Wilco ChanIFTM Professor with multi-disciplinary education background including hotel, culinary, wine, environment, Chinese culture and projects.



Dr. Connie LoiVice President (Academic Affairs) of Macao Institute for Tourism Studies
Dr. Irene ChanLecturer of School of Hospitality Management of IFTM
Mr. Kohen ChanThe President of Macau Youth Innovation and Entrepreneurship Association

Mr. Lap ChanThe Co-founder of MBOX Co., Limited
Ms. San Choi Deputy Director of Integrated Services Department of Macao Young Entrepreneur Incubator Centre

Application and payment

Online Application (deadline extended to 20 October, 23:59:59)

The Application Form is available for download. Please fill in the application form and email it to as an attachment.

Finalists will be announced on 22 October 2021 and they will receive payment instruction by then (payment deadline: 23:59:59 on 29 October 2021). All payments are non-refundable unless the event is cancelled by IFTM. 

For enquiries, please email us at 


Tentative Programme

Click here to view the tentative programme.


*The dates are tentative and IFTM will follow the latest regulations and rules from Macao SAR Government regarding the pandemic situation.

Our Ideation Lab  

IFTM's new facility that provides a stress-free environment for people to think, exchange, and develop their business ideas.

Pousada de Mong-Há  

Terms and Conditions

For details, please refer to the Application Form.

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