Goals and objectives |
- to build up students' knowledge and experience on place-making, destination-shaping, and attractions and theme parks management..
- to enlighten students with examples of how to turn “customers” to “fans”.
- to educate student’s about the importance and power of brand management.
- to develop students' interpersonal skills and team spirit through international exchange activities.
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Medium of instruction |
English |
Total intake worldwide |
30 |
Who can apply |
Participants must be current registered full-time undergraduate students of higher education institutions, regardless of country and region, with a good command of the English language.
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Target participant age group |
18 - 25 years old |
Fees |
Programme fee: EUR2,284 (to be settled online by Visa / MasterCard)
The above fee covers the following during the programme dates:
- Instructor and coordination services;
- Twin-sharing bedroom accommodation in Apollo Hotel Breda City Centre, with daily breakfast (for 11 nights; check-in on 03 July, check-out on 14 July);
- Group transfer from Apollo Hotel Breda City Centre to Amsterdam Schiphol Airport on 14 July (time to be confirmed);
- Group transportation per stated in the agenda;
- Meals addressed in the agenda;
- All organised visits and group activities;
- Certificate of Attendance.
Other self-arrangements (not covered by the programme fee)
- Travelling to and from the destination city;
- Travelling to Apollo Hotel Breda City Centre from port of arrival;
- Transportation not stated in the agenda;
- Meals not addressed in the agenda;
- Travel insurance policy covering travel and programme period;
- Short-stay visa, if necessary;
- Miscellaneous individual expenses.
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Dress code |
- Formal / business attire is required for welcoming dinner and closing ceremony.
- Business attire is recommended for presentations.
- Business-casual is good enough for most lectures, visits and excursions.
- Revealing or obscene outfit must be avoided at all times.
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Certificate |
Participants will be awarded a Certificate of Attendance upon successful completion. |