1-3 July 2019
Place-making: Principles and Practice
How can cities and regions make themselves more attractive for people to live, visit and invest in? This is a crucial question as competition between cities to put themselves on the global map increases. You will learn how to design and manage public space and leisure facilities to enhance the identity of places, increase the well-being of users, both locals and tourists. Place making involves a range of different skills and disciplines, including leisure, tourism, mobility, entertainment, design and hospitality. The course days will include both lectures and a practical project.
Learning outcomes
• Understanding the principles of place-making,
• being able to apply place-making concepts to places and destinations,
ability to identify the reasons why places need to adopt different place-making strategies
Online consumer behavior in tourism destination marketing
Why and how do travellers choose for a particular destination? What is their decision making process? How can destinations influence travellers in making their choices in the different phases of the customer journey? And what role do online channels play?
These are questions that will be addressed during the 2 lectures (1,5hrs each) and 1 workshop (2 hrs) for this part of the summer course programme. Part of the programme is a day excursion to Antwerp, Belgium.
Concrete topics:
•         Analysing online consumer behaviour
•         Customer journey and online touch points