4,5 and 8 July 2019
One of the key success factors in this line of business is the ability towards continuous innovation. In this track you will learn to understand the market and develop business models for new products or services at existing attractions. You will learn how to enhance the visitor experience and you will learn about marketing, finances, personnel planning, hospitality and safety.
The course days will include both lectures on Introduction to Attractions & Theme Parks, Storytelling & Visitor Experiences. A visit to the German Attraction Theme Park ‘Phantasialand’ is included in this course.
Learning outcomes
• Understanding the market of attraction theme parks
• Enhancing visitors experience