9-10 July 2019
These two days will focus on neuro- and physio-techniques.
First students will be introduced to the ‘Experience Measurement Lab’ in which our colleagues will explain the neuroscientific and physiological research methods that are used in experience measurement. This topic will focus on the leisure and tourism industry, so it will be directly linked to the fields of interests of the students.
The students will visit our Experience Measurement facility to do direct measurement of body functions when exposed to experiences. Participants can themselves be subject to different tests that are prepared in advance.
Think of: how do you react and respond to being exposed to a VR experience of going on a ride in a theme park. (think of brain activity, heartrate, skin conductance (sweat) etc.)
Learning outcomes:
• Obtain knowledge about experience measurement and how it’s used in the field of Leisure/Tourism
• Experience how these theories are applied and have an inside look in the bodily responses to experiences
• Unique insight in latest trends in experience measurement