Idea-cation @ IFTM 2023The upcoming Idea-cation 2023 focuses on innovating tourism to boost local economy. The event encourages teams to engage in creativity, innovative thinking, and entrepreneurial approaches to identify key contextual elements of a destination—such as local/regional resources, heritage, and culture—and transform them into value-added components. The goal is to create unique themes that can possibly enhance a destination’s regional economy through tourism while incorporating hospitality, events, retail, and culinary aspects. This year’s Idea-cation is divided into two categories: High School Student Category and Open Category respectively. There are two exciting themes that allow participants to apply their creativity and propose innovative ideas in alignment with government economic strategies.
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Mode of participationIn-person |
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Who may participate?
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Team size
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Working languagesChinese as the main language for communication, supplemented by English |
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Seminar Series• Introduction of the Idea-cation 2023 • Requirements, guides and evaluation criteria • The two themes of the competition • GBA and Zhongshan City • Policies on entrepreneurship and rural tourism development • Key tourism resources |
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Two themes of competitionParticipants may choose to compete in either Theme 1 or Theme 2 by indicating their choice on the online application form. Theme 1 (Macao-focus): Innovating the "1+4" diversification strategy for an engaging tourism experience. Click here for the details of the Theme 1. Theme 2 (GBA*-focus): "Rural Revitalisation Strategy": Innovatively transforming Zhongshan's Hengmei Village through rural tourism. Click here for the details of the Theme 2. *GBA stands for the Greater Bay Area of Guangdong-Hong Kong-Macao. |
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Entry fee (non-refundable)
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Pitching (Expected Output)Finalist teams are expected to fully participate in this idea-cation to flesh out their ideas into a concrete plan. Finalist teams will then pitch their ideas on the second day of the event. Judges will evaluate both the pitching performance and the content of the final business proposal to determine the Champion, 1st Runner-up and 2nd Runner-up. |
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Evaluation ProcessEvaluation criteria and rubrics to be announced To be evaluated by judges |
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Team prizes and awards
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Value-added benefits for self-improvement and career development• Learn how to apply entrepreneurial and innovative thinking • Support national and local government policies • Enhance social network and improve CV • Certificate of attendance issued by IFTM |
Seminar Series
21 October (Saturday)
Session One
Topic: The development of Hengmei Village, its historical and cultural background, and its resources
Guest speaker: Li Zhihao
Member, Hengmei Economic United Association (Regional Headquarters) | ||
Party Secretary, Hengmei Economic United Association (Branch) |
Session Two
Topic: Zhongshan’s support roles in financing, venue and facilities, mentorship, and marketing for young entrepreneurs
Guest speaker: Xiang Jiazhi
E-Park Entrepreneurship and Incubator Center |
Director, Zhongshan Huizhi Electronic Commerce and Investment Co., Ltd. |
Director, Zhongshan Innovation and Entrepreneurship Cooperation Platform for the Youths of Guangdong, Hong Kong and Macao |
Session Three
Topic: Entrepreneurship and its successful stories as well as the evaluation criteria of the Idea-cation competition
Guest speaker: Fernando Lourenço
Assistant Professor, Macao Institute for Tourism Studies
Judges |
Mentors |
Organising Committee |
Application and payment |
Online Application (deadline extended to 9 October 2023, 23:59:59) |
Click here to enter our online application form. |
Finalists will be announced from 11 October 2023 onwards and they will receive payment instruction by then (payment deadline: 23:59:59 on 15 October 2023). All payments are non-refundable unless the event is cancelled by IFTM. |
For enquiries, please email us at idea-cation@iftm.edu.mo |
Our Ideation Lab
IFTM's new facility that provides a stress-free environment for people to think, exchange, and develop their business ideas. Terms and Conditions |
For details, please refer to the Application Form. |
Organised by:
Supporting Units